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Calls with Kent C. Dodds.

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Calls with Kent C. Dodds Season 1 — 63 episodes

03.The right thing before the thing right — product engineering with Wayne Allan
50:32
Keywords

product, engineering, user

Description

Kent talks with Wayne Allan (engineer, PM, and consultant) about product engineering in practice: why “building the thing right” only matters after you’re building the right thing, how to shorten feedback loops without six-month research theater, and why falling in love with the problem beats falling in love with your solution.

They cover scrappy validation, talking to sales and support, the Kano model, *Crossing the Chasm*, and what changes when shipping gets faster than learning.

Chapters

0:00 Introduction to Product Engineering 6:01 The Role of Communication in Product Development 12:13 Maintaining Excitement in Product Development 18:06 The Challenge of Validating Ideas 27:08 The Importance of Market Analysis 32:39 The Kano Model: Features That Matter 40:38 The Future of Systems of Record and Transactions 47:23 The Power of Listening and Asking Questions


Wayne blends delivery and product leadership—his stories range from a flagship-adjacent launch that nobody used to the everyday discipline of listening to customers without waiting two weeks for a meeting. This episode connects feedback-loop thinking (familiar from CI) to product discovery, yes-and conversations when someone is married to a feature idea, and the difference between hygiene features, performance features, and delighters when teams ship faster than users can absorb.

You’ll also hear grounded takes on when “move fast” breaks trust, how AI may reshape search-and-listing UIs, and a concrete reading list: *The Mom Test* and *Crossing the Chasm*.

Homework

  • Talk to people, ask good questions, and listen—Wayne says that’s the biggest hack that’s worked in his career.
  • Read *The Mom Test*: ask how people solved this problem in the past instead of whether they like your idea or would use it—you get far more useful insight (Wayne ties this to caring about the problem, not your solution).

Resources

Guest: Wayne Allan

Host: Kent C. Dodds

See on Epic Product Engineer

03.The right thing before the thing right — product engineering with Wayne Allan
50:32
Keywords

product, engineering, user

Description

Kent talks with Wayne Allan (engineer, PM, and consultant) about product engineering in practice: why “building the thing right” only matters after you’re building the right thing, how to shorten feedback loops without six-month research theater, and why falling in love with the problem beats falling in love with your solution.

They cover scrappy validation, talking to sales and support, the Kano model, *Crossing the Chasm*, and what changes when shipping gets faster than learning.

Chapters

0:00 Introduction to Product Engineering 6:01 The Role of Communication in Product Development 12:13 Maintaining Excitement in Product Development 18:06 The Challenge of Validating Ideas 27:08 The Importance of Market Analysis 32:39 The Kano Model: Features That Matter 40:38 The Future of Systems of Record and Transactions 47:23 The Power of Listening and Asking Questions


Wayne blends delivery and product leadership—his stories range from a flagship-adjacent launch that nobody used to the everyday discipline of listening to customers without waiting two weeks for a meeting. This episode connects feedback-loop thinking (familiar from CI) to product discovery, yes-and conversations when someone is married to a feature idea, and the difference between hygiene features, performance features, and delighters when teams ship faster than users can absorb.

You’ll also hear grounded takes on when “move fast” breaks trust, how AI may reshape search-and-listing UIs, and a concrete reading list: *The Mom Test* and *Crossing the Chasm*.

Homework

  • Talk to people, ask good questions, and listen—Wayne says that’s the biggest hack that’s worked in his career.
  • Read *The Mom Test*: ask how people solved this problem in the past instead of whether they like your idea or would use it—you get far more useful insight (Wayne ties this to caring about the problem, not your solution).

Resources

Guest: Wayne Allan

Host: Kent C. Dodds

See on Epic Product Engineer

03.The right thing before the thing right — product engineering with Wayne Allan
50:32
Keywords

product, engineering, user

Description

Kent talks with Wayne Allan (engineer, PM, and consultant) about product engineering in practice: why “building the thing right” only matters after you’re building the right thing, how to shorten feedback loops without six-month research theater, and why falling in love with the problem beats falling in love with your solution.

They cover scrappy validation, talking to sales and support, the Kano model, *Crossing the Chasm*, and what changes when shipping gets faster than learning.

Chapters

0:00 Introduction to Product Engineering 6:01 The Role of Communication in Product Development 12:13 Maintaining Excitement in Product Development 18:06 The Challenge of Validating Ideas 27:08 The Importance of Market Analysis 32:39 The Kano Model: Features That Matter 40:38 The Future of Systems of Record and Transactions 47:23 The Power of Listening and Asking Questions


Wayne blends delivery and product leadership—his stories range from a flagship-adjacent launch that nobody used to the everyday discipline of listening to customers without waiting two weeks for a meeting. This episode connects feedback-loop thinking (familiar from CI) to product discovery, yes-and conversations when someone is married to a feature idea, and the difference between hygiene features, performance features, and delighters when teams ship faster than users can absorb.

You’ll also hear grounded takes on when “move fast” breaks trust, how AI may reshape search-and-listing UIs, and a concrete reading list: *The Mom Test* and *Crossing the Chasm*.

Homework

  • Talk to people, ask good questions, and listen—Wayne says that’s the biggest hack that’s worked in his career.
  • Read *The Mom Test*: ask how people solved this problem in the past instead of whether they like your idea or would use it—you get far more useful insight (Wayne ties this to caring about the problem, not your solution).

Resources

Guest: Wayne Allan

Host: Kent C. Dodds

See on Epic Product Engineer

03.The right thing before the thing right — product engineering with Wayne Allan
50:32
Keywords

product, engineering, user

Description

Kent talks with Wayne Allan (engineer, PM, and consultant) about product engineering in practice: why “building the thing right” only matters after you’re building the right thing, how to shorten feedback loops without six-month research theater, and why falling in love with the problem beats falling in love with your solution.

They cover scrappy validation, talking to sales and support, the Kano model, *Crossing the Chasm*, and what changes when shipping gets faster than learning.

Chapters

0:00 Introduction to Product Engineering 6:01 The Role of Communication in Product Development 12:13 Maintaining Excitement in Product Development 18:06 The Challenge of Validating Ideas 27:08 The Importance of Market Analysis 32:39 The Kano Model: Features That Matter 40:38 The Future of Systems of Record and Transactions 47:23 The Power of Listening and Asking Questions


Wayne blends delivery and product leadership—his stories range from a flagship-adjacent launch that nobody used to the everyday discipline of listening to customers without waiting two weeks for a meeting. This episode connects feedback-loop thinking (familiar from CI) to product discovery, yes-and conversations when someone is married to a feature idea, and the difference between hygiene features, performance features, and delighters when teams ship faster than users can absorb.

You’ll also hear grounded takes on when “move fast” breaks trust, how AI may reshape search-and-listing UIs, and a concrete reading list: *The Mom Test* and *Crossing the Chasm*.

Homework

  • Talk to people, ask good questions, and listen—Wayne says that’s the biggest hack that’s worked in his career.
  • Read *The Mom Test*: ask how people solved this problem in the past instead of whether they like your idea or would use it—you get far more useful insight (Wayne ties this to caring about the problem, not your solution).

Resources

Guest: Wayne Allan

Host: Kent C. Dodds

See on Epic Product Engineer

03.The right thing before the thing right — product engineering with Wayne Allan
50:32
Keywords

product, engineering, user

Description

Kent talks with Wayne Allan (engineer, PM, and consultant) about product engineering in practice: why “building the thing right” only matters after you’re building the right thing, how to shorten feedback loops without six-month research theater, and why falling in love with the problem beats falling in love with your solution.

They cover scrappy validation, talking to sales and support, the Kano model, *Crossing the Chasm*, and what changes when shipping gets faster than learning.

Chapters

0:00 Introduction to Product Engineering 6:01 The Role of Communication in Product Development 12:13 Maintaining Excitement in Product Development 18:06 The Challenge of Validating Ideas 27:08 The Importance of Market Analysis 32:39 The Kano Model: Features That Matter 40:38 The Future of Systems of Record and Transactions 47:23 The Power of Listening and Asking Questions


Wayne blends delivery and product leadership—his stories range from a flagship-adjacent launch that nobody used to the everyday discipline of listening to customers without waiting two weeks for a meeting. This episode connects feedback-loop thinking (familiar from CI) to product discovery, yes-and conversations when someone is married to a feature idea, and the difference between hygiene features, performance features, and delighters when teams ship faster than users can absorb.

You’ll also hear grounded takes on when “move fast” breaks trust, how AI may reshape search-and-listing UIs, and a concrete reading list: *The Mom Test* and *Crossing the Chasm*.

Homework

  • Talk to people, ask good questions, and listen—Wayne says that’s the biggest hack that’s worked in his career.
  • Read *The Mom Test*: ask how people solved this problem in the past instead of whether they like your idea or would use it—you get far more useful insight (Wayne ties this to caring about the problem, not your solution).

Resources

Guest: Wayne Allan

Host: Kent C. Dodds

See on Epic Product Engineer

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